Consumer expectations around healthcare have risen as baby boomers need more medical attention and tech savvy millennials want personalized care experiences that fit their lifestyle.
The New Healthcare Consumer
The increasing consumerization of healthcare drives behaviors like "shopping around" for health insurance, whether it be due to cost or convenient access to care. This can result in members switching from one plan to another during enrollment periods. As evidenced in a survey by Accenture, over a quarter of Americans describe themselves as "not loyal at all" to...
Patients with immediate health issues usually want immediate answers. “How can I treat a bee sting?” “I’ve got a strange rash.” “I’ve had a migraine for three days. Help!”