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Perspectives from Orbita

Perspectives on how conversational AI redefines the patient journey and powers automation with empathy in healthcare and life sciences.
Jun 20, 2023 It’s Time to Rethink the “Bad ‘Bot” Stereotype We’ve all interacted with a “bad bot” at some point – and probably more than once! Whether trying to cancel a subscription or fix a faulty vacuum cleaner,… Read more
May 24, 2023 Safeguarding security and privacy in the age of generative AI Few digital innovations have swept the healthcare landscape with as much force as generative AI – triggered by the release of ChatGPT from OpenAI.… Read more
Apr 19, 2023 Reducing healthcare call volume: Generative AI helps manage and divert routine inquiries The so-called “post-COVID” environment has produced new challenges for healthcare leaders. Two in particular have collided to create an incendiary… Read more
Graphic representation of a young woman using her phone to find information. Mar 23, 2023 Leverage Generative AI to Liberate Information Critical to Patients, Providers Patients often struggle to access information that would help them live healthier lives. Why? Because this information may be: Read more
A person viewing their laptop, asking questions and getting answers from the device. Feb 7, 2023 OpenAI and ChatGPT: A Primer for Healthcare Leaders Generative AI tools like ChatGPT have become one of the most talked about advancements in technology. GPT-3, the underlying technology powering ChatGPT,… Read more
Jan 18, 2023 Transforming your website into a true “digital front door” As you read in Part 1 of this blog series, patients often get frustrated when they search healthcare websites to find care. They don’t know where to… Read more
Jan 16, 2023 Make your website search conversational and consumer-friendly: Healthcare’s next-generation digital front door Patients want a healthcare experience that mimics the convenience they enjoy in other areas of their lives – finding information through predictive search… Read more
Patient Activation and Outreach Sep 22, 2022 Digital-first for Better Patient Outreach and Improved Response Managing costs and capturing revenue are top of mind for providers amidst current industry dynamics. Escalating expenses took their toll on hospitals and… Read more
Apr 27, 2022 Stop Making Patients Work So Hard Self-scheduling can become frustration-free with automation connecting text, voice, web access – for ultimate patient convenience. Read more
Long Wait Times Mean Procrastinating, Especially When it Comes to Colonoscopies Feb 16, 2022 Long Wait Times Mean Procrastinating, Especially When it Comes to Colonoscopies With the dramatic decline in patients visiting their healthcare providers during the nearly two years of COVID-19, gastroenterology practices have been… Read more
The rippling effects of delaying routine colonoscopies-1 Feb 2, 2022 The rippling effects of delaying routine colonoscopies When COVID-19 hit, the rate of patients receiving colonoscopies plummeted. Patients feared they may contract the virus by appearing for in-person… Read more
phone call-1 Jan 21, 2022 New Year's Resolution: Make Scheduling Simpler Out with the old, in with the new to start the year off. Many of us are starting fresh this January, and there is no reason not to apply the same mindset… Read more
Alleviate Call Center Burden with Automated COVID-19 Test Notifications Jan 11, 2022 Alleviate Call Center Burden with Automated COVID-19 Test Notifications On January 3rd, 2022, a record 1,080,211 cases of COVID-19 were reported in the U.S. - the highest one-day tally of new cases anywhere in the world. Read more
Pharmaceutical virtual assistants Nov 30, 2021 Life Sciences: Stop Making Excuses, It’s Time to Innovate! In the past two years, voice and chat virtual assistants have been deployed within every single one of the top 20 life science organizations, including… Read more
Scheduling is PAINFUL...Let's Make it Easy! Nov 2, 2021 Scheduling is PAINFUL… Let’s Make it Easy! Patients want better access, convenience, and transparency from their healthcare experiences. You would think the first place to engage and create a great… Read more