As consumers expect real-time access and immediate information when making purchasing decisions, it's no surprise that as patients, they have similar expectations when it comes to making healthcare decisions. More and more often, healthcare organizations are placing higher priority on their Digital Front Door; the digital channels by which patients can access and engage with the organization’s...

This article originally appeared on the HLTH website.

I am headed to the annual HLTH conference in Las Vegas at the end of October to shed light on the radical transformation AI is having in healthcare. Last year I spent significant time preparing for the inaugural event only to be put on maternity travel restrictions. Since it’s clinically unpopular for a woman to travel at 35 weeks pregnant,...

Consumer expectations around healthcare have risen as baby boomers need more medical attention and tech savvy millennials want personalized care experiences that fit their lifestyle. 

The New Healthcare Consumer

The increasing consumerization of healthcare drives behaviors like "shopping around" for health insurance, whether it be due to cost or convenient access to care. This can result in members switching from one plan to another during enrollment periods. As evidenced in a survey by Accenture, over a quarter of Americans describe themselves as "not loyal at all" to...

Patients with immediate health issues usually want immediate answers. “How can I treat a bee sting?” “I’ve got a strange rash.” “I’ve had a migraine for three days. Help!” 

Newark will be buzzing next week with lots of energy and engaging dialogue at VOICE Summit 2019 being hosted at the New Jersey Institute of Technology. Now in its second year, the event will deliver yet another excellent agenda and provide several new add-ons. Team Orbita attended last year and found the event to be very well organized – not an easy feat in an inaugural year at a venue that’s...

In recent webinars and blog posts, we’ve discussed Amazon’s HIPAA announcement and how it will impact virtual assistants in healthcare.

Earlier this year we co-hosted a webinar with Joyce Even of the Mayo Clinic Global Business Solutions group to discuss Mayo’s use of virtual assistant technology in healthcare education. This post summarizes the information shared in that webinar.

An important announcement made by Amazon on April 4th bears repeating: “The Alexa Skills Kit now enables select Covered Entities and their Business Associates, subject to the U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA), to build Alexa skills that transmit and receive protected health information as part of an invite-only program.” 

In a recent Orbita blog post...

A recent study looked at the quality of answers that users received when asking virtual assistants such as Siri, Alexa, or Google Assistant questions related to their health.