Nowadays, the virtual opportunities to engage with entertainment, information, and other humans are endless. Our attention is pushed and pulled towards every ad and alert that meets our ears or eyes. While consumers grapple to prioritize information they are receiving, the challenge creators face is pushing agendas and messages through the clutter to be the top priority, without overwhelming...

One of the by-products of the increasing use of technology in healthcare is that there are more and more alerts being sent to care providers. These range from automatic “drug safety alerts” sent to clinicians each time they prescribe a drug via a Computerized Physician Order Entry (CPOE) system, to patient monitoring deployed in a hospital setting, to systems used in the home to do everything...