We’ve often written about how connected experiences in the consumer Internet of Things (IoT) provide a powerful new channel for engaging and marketing to consumers. In one post, we wrote about consumer app monetization. In another, we discussed IoT’s impact on advertising. The emergence of hyper-contextual marketing was the topic of yet another related post.
Make It Conversational
Transforming Digital Healthcare through the Power of Voice Assistants, Chat Bots, and Conversational Experiences.